This blog post analyzes the impact of the latest GST reforms on the Indian media industry. It highlights how, despite appeals from media and advertising groups, the sector received no significant relief regarding tax parity for digital publications, input tax credit access, or flexible tax payment timing. The article details the approved reforms that benefited other sectors and consumers, contrasting them with the ignored pleas of the media, leading to concerns about worsening the digital divide, liquidity pressure, and hindered cost recovery. It concludes that the lack of targeted reforms poses a major setback for innovation, job creation, and overall growth in the Indian media landscape.