This blog post addresses the increasing tax notices faced by Indian content creators, influencers, and consultants due to a common mismatch: clients deducting TDS under Section 194J while they file income tax returns under Section 44AD. It breaks down the key tax provisions (194J, 44AD, 44ADA), explaining what each means for freelancers and businesses. The article clarifies that a 194J deduction doesn't automatically mandate filing under 44ADA; the crucial factor is whether the profession is listed under Section 44AA. It details potential impacts on tax burden, cash flow, and the need for increased documentation, while also offering actionable steps for creators and consultants to ensure compliance, including clarifying work nature, maintaining records, client communication, cash flow monitoring, and seeking professional tax advice.

The deduction of TDS on payments for technical and professional services, royalties, non-compete agreements, and directors' compensation is governed by Section 194J of the Income Tax Act. This blog discusses the dates, thresholds, appropriate rates, and who must deduct TDS. Penalties, interest, and the disallowance of expenses may follow noncompliance. To guarantee compliance and prevent fines, be informed.