# makecinemaaffordable
1 posts in `makecinemaaffordable` tag
Indian Multiplexes Urge Government for GST Rationalisation on Tickets and F&B
Indian multiplex chains are lobbying the government for a reduction in GST on movie tickets and the allowance of input tax credit (ITC) on food and beverages. They argue these reforms are crucial for making cinema more affordable, boosting industry growth post-pandemic, and competing with OTT platforms. While the Multiplex Association of India proposes a new tiered GST structure, industry opinions vary on whether pricing or content quality is the ultimate driver for audience footfall.
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By Krishna
